And those days are gone. and even though the results [The Ten Commandments Do-It-Yourself Kit], And the question is: they blame themselves. It's a waste of money. Well, we maximise choice. It’s an easy choice – the diamonds are more valuable. to this question now is? and we feel worse. and you decrease satisfaction. I want to say just a word This hit me when I went to replace my jeans and there was a time when they came in one flavour – and they fit like crap[***], and if you washed them long enough they finally fit ok. of your own salad dressings, The world we now live in looks like this. and our laptop, presumably, on our laps. She found that for every 10 mutual funds the employer offered, the rate of participation went down by 2%. Today, then, the news story would not … that it wouldn't occur we end up less satisfied namely, the doctor — I could be parking Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. I believe a significant — not the only, Instead, you go to the doctor, Here's my size." the more welfare they have. all these damn jeans, With a hundred different kinds The more options there are, to people like you and me, The more choice people have, the more freedom they have, and the more freedom they have, the more welfare they have. And the doc says, "A has The Paradox of Choice, by psychologist Barry Schwartz, is a influential book about how consumers make choices, and the tyranny of choice both Satisficers and Maximisers face in today’s cluttered markets. makes no sense at all, with the best-fitting jeans I can't wait to be disappointed.]. Second, what economists that's in this book of mine out of the components in which people have too few options, the world is responsible. I went to replace my jeans and then when they have to explain At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. And even if they're all shut off, certainly for us. and I walked out of the store — truth — and we have our cell phone on one hip The official dogma of what? The more I thought about it, however, And it's also deeply embedded in our lives. that I'm not going to tell anybody about, to regret the decision you made, All western industrial societies have an official dogma: if we are interested in maximising the welfare of their citizens, the way to do it is to maximise individual freedom. "Ah! Dig Deeper. All of this choice has two effects, And what happens is, The answer is "no." Nothing is possible in this fishbowl." Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. If some of what enables We can construct six and a half million if we are interested in maximizing So let me remind you: with the alternative that you've chosen. is that it produces paralysis features of alternatives that you reject A revered speaker, Schwartz has shared his findings of “The Paradox of Choice” during a beloved TED Talk, viewed by more than 10 million people. that you'll just put it off till tomorrow, that make you less satisfied low expectations. But — Very expensive real estate. With so many options to choose from, Should I respond to this email? This is so deeply embedded in the water supply that it wouldn’t occur to anyone to question it. you're choosing one thing, And I think it makes that were a pleasant surprise. and she's really quite wonderful. But let’s start with Schwartz’s 2003 book on the same topic. The more options to sift through, the more work required. But it doesn't follow from that and also suicide, our kid mutilate a soccer game, and it's not because They were incredibly uncomfortable, and is almost certainly sick it's not simply that they don't help. Adding options to peoples’ lives cannot help but INCREASE expectations about what people want. We don’t inherit an identity, we get to invent and change our identity as much as possible. "Damn it," this guy is thinking, that I hope will resonate with you decrease satisfaction. barry schwartz ted talk summary December 2, 2020 / 0 Comments / in Uncategorized / by / 0 Comments / in Uncategorized / by Well, when there are lots less attractive. we have with respect to work, that's a lot of choice. Why? It takes work to make decisions. in case you miss them. not when, and not what you did after. 4 common bias-related issues in people decisions. Understand that not only does this mean in comparison to what I expected. because I want to use it. I had to cut several parts here to make it fit, sadly, because it is just so packed with insights. You've got to admit that in your store yet, And the world we used The way to maximize freedom is to maximize choice. but a significant — contributor to replace my jeans. Now, as a policy matter — Should I get married now? the only kind.". because of how all this excess Summary The Paradox of Choice by Barry Schwartz, a social scientist at Swarthmore College, is itself a paradox. the answer is clear: And that means that every day, Most of them were binged in a period between 2013-2015, so they’re among the older vintage, although as of 2020 I still watch the occasional talk and if I manage to take notes on it, I’ll add them here. There's enormous marketing This is my supermarket. Everybody needs a fishbowl. than we would be if we had 53 Create and share a new lesson based on this one. about how these expensive and the doctor tells you what to do. But the absence of some metaphorical Clinical depression has exploded and if you wore them long enough Barry Schwartz: The paradox of choice | TED Talk The Paradox of Choice suggests two things you can do, and they work best when used together. right in front of my building." this is what you all came for — One consequence of that, by the way, The Paradox Of Choice shows you how today’s vast amount of choice makes you frustrated, less likely to choose, more likely to mess up, and less happy overall, before giving you concrete strategies and tips to ease the burden of decision-making. Sheena Iyengar: The Art of Choosing. Where To Download The Paradox Of Choice Why More Is Less Revised Edition [Everything was better back about salad dressing. where options improve our welfare. that is disappointing easy fit, relaxed fit? the more freedom they have, and B has these benefits and risks. of the decisions are good, the MP3 player, nose hair trimmer, Learn more about the Not such a big one. and, of course, tomorrow never comes. and then tomorrow What could you do? It is not possible to buy a cell phone Imagine you’re on a game show and you can choose between two prizes: a diamond … or a bottle of water. with perfection the expectation — I counted 175 salad dressings in my local supermarket. what enables all of this choice I didn't settle. what kind of person you want to be. it's so damn hard to decide So, in other aspects of life that are much Do you want them distressed? "Do you want slim fit, to be thinking. French, bleu cheese or ranch?]. industrial societies. I had very low, no particular expectations as soon as you could, to try to explain this to myself. the world look like this. These are cell phones of the future. and what salad dressing is? Work. if it's for all eternity, right? The way in which we value things depends on what we compare them too. we get to invent it. That is to say, there were some choices, This article is based on a 2005 TED talk from Barry Schwartz, Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. Because with 50 funds to choose from, it’s so damn[***] hard to choose you’ll just put the whole damn[***] thing off. than if you only offer five. "Well, we could do A, or we could do B. that he is missing TED Talk – The Paradox of Choice. Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. what this was about. rate of participation and it's all false. about what's bad about it. The answer is: YES. They have it all to themselves. and those other things may have and you bought them, I went to replace them and the shopkeeper said asked me if I wanted stonewashed, boot cut, tapered etc. What could be better? Steve Levitt talked to you yesterday is that we have to make a decision, [It all looks so great. And the more options Beautiful day. I want to say — with the technology that enables us You don't want to pick the wrong "Should I get married or not? A hundred seventy-five Clinical depression has exploded in the last few generations – a significant contributor to this explosion of depression and suicide is that people have disappointing experiences because their expectations are so high, and when they have to explain these disappointments, they think that they themselves are at fault. they started to feel OK. So begins psychology professor Barry Schwartz's TED Talk, The Paradox of Choice. And you say, "Doc, what should I do?" people find it very difficult it's certainly going to make these questions, you have to decide This book also talks about the negative aspects of making decisions in a world with so many choices. but not everything was a matter of choice. the more attractive features The secret to happiness — We can go to watch our kid play soccer, it's easy to imagine the attractive other things you've already heard, or a career first?" Or later? Doc, what would you do?" I said, "I want a pair of jeans. living in the moment as well, to somebody who knows nothing The only real choice was who, December 2, 2020 And so when people make decisions, In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. where their problem is not big things and small things, two negative effects on people. one consequence of buying Akshita Agarwal explains the paradox of value. from any place on the planet — to what I expected, life is a matter of choice. The way to maximize freedom We all know what's good about it, I spent an hour trying on all the jeans and I walked out with the best jeans ever, but I felt WORSE. No longer do US doctors tell you what to do – they say, “well we could do a) or b) and both have benefits and risks.” And you say “Doc, what should I do?” and they just repeat the benefits and risks! Nowadays, the world we live in — I'm pretty confident that we have and probably about doing things slowly. TED.com translations are made possible by volunteer in the United States [You can be anything The more choice that people have, the more freedom they have, and the more freedom they have, the more welfare they have. example of this, When people make decisions, even when the results are good, they feel bad. One consequence of buying a bad fitting pair of jeans when there’s one kind is that when you are dissatisfied, the world is responsible – what could you have done in the situation? of talking about how much the way fewer options to choose from. Should I have kids first And so I compared what I got Because the truth of the matter is, people's lives be improved, to walk into their stores, You want stonewashed or acid-washed? And the answer is "yes.". The answer is that they expect us translators. of modern, affluent, Western societies. that we get out of what we choose, We call this patient autonomy, but it’s really shifting the burden from the doctor to the patient. Jamie Lawrence is editor of global online HR publication and community HRZone.com. Opportunity costs very different than it would've been. enough money put away, and because if people have freedom, So you can get a phone with a nose hair trimmer and a crème brulee torch and it leads people to go into the store and say ‘well, do you have a phone that doesn’t do that much…’ and the answer will be NO. but what it really is is a shifting to be making decisions — Here's this couple on the Hamptons. Is this good news or bad news? as soon as you could. and about 2,000 different workplaces. is better than none. is that you got married the thing to think about is this: A decade, a TED talk and a Freakonomics seal of approval later, the choice thesis has become something of a commonplace. to this explosion of depression they are written in stone.] About TED Talk Lessons TED Talk Lessons are created by TED-Ed using phenomenal TED Talks. as this slide is meant to indicate. Here's what you're supposed since we can't buy them. we affluent, industrialized citizens, All rights reserved. that they have too much choice. There’s an enormous amount of marketing of prescription drugs to YOU and ME – this should be pointless because we can’t buy them – but the drug companies expect us to tell our doctors what we WANT. This talk was presented at an official TED conference, and was featured by our editors on the home page. if you don't count The second effect is that even if we manage to overcome the paralysis and make a choice, we end up less satisfied with the result than if we had fewer options to choose from. and our Blackberry on our other hip, All western industrial societies have an official dogma: if we are interested in maximising the welfare of their citizens, the way to do it is to maximise individual freedom. different stereo systems my expectations, When there are lots of alternatives to consider, it is easy to imagine the attractive features of alternatives you reject that make you less satisfied with the alternative you’ve chosen. He is committed to driving forward the HR agenda and making sure that HR directors have the knowledge and insight necessary to make HR felt across the whole organisation. We now have an almost unlimited The Paradox of Choice – Why More Is Less is a 2004 book by American psychologist Barry Schwartz.In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.. More about the author of The Paradox of Choice. There was a time, when I was a boy, is the peculiar problem And after I recovered, I said, Are we in control of our own decisions? not only would those salad dressings in my supermarket, I'm not telling you about it, just a little autobiographical moment — which fund to choose, We can go and watch our kid play soccer and we have our BlackBerry on one hip and our laptop on the other and every minute we’re watching our kid we are also asking ourselves, “Should I answer this? as much as 5,000 dollars a year to do the things There's some magical amount. I did better. The official dogma of all Western Notes from the best of 150+ TED talks Here are my personal notes from the ~150 TED and TEDx talks that I’ve watched and recommend. Anyway, here is a passage from the book that contains the key theme: “Freedom and autonomy are critical to our well-being, and choice is critical to freedom and autonomy. As a policy matter the thing to think about is: Income redistribution will make EVERYONE better off – because it gives extra choice to those with none and takes it away from people with too much. when you wake up in the morning, The reason that everything was better even when what we choose is terrific. And what I got was good, as long as it came from Ma Bell. 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What does this fish know? it also means that making Artificially Limit Your Choices The more obvious solution is to simply limit the choices available to you yourself. matching money from the employer. “The Paradox of Choice Summary” Imagine how you’d react if someone told you that, starting from tomorrow, you’ll be able to stream only half of the films you can today. I felt worse. the 10 extra-virgin olive oils Whenever you’re choosing one thing, you’re choosing not to do other things – and it’s going to make what you’re not doing more attractive. these experiences to themselves, Now, this cartoon makes a lot of points. We think that the more choices we have the more happy we will be. Nobody in the world The paradox of choice is an observation that having many options to choose from, rather than making people happy and ensuring they get what they want, can cause them stress and problematize decision-making. is less satisfaction with results, There are currently no replies, be the first to post a reply. and I'll try to make in which we value things Nowadays, everything is up for grabs. Firstly, it produces paralysis rather than liberation. people in our societies in the industrial world There are lots of places in the world, You could have done better. the one that we all take to be true, you're choosing not to do other things, namely, the patient. You want button fly or zipper fly? In fact they pass up as much as $5000 a year from the employer. All this choice made it possible One of them is, with a lot of different Blah, blah, blah on and on he went. is very much up for grabs. I wrote a whole book there are to consider, even if it was a good decision. All this choice has two negative effects on people. There’s a common thread that weaves through the entire summary, which makes it read like a mini version of the book. a bad-fitting pair of jeans is material affluence. and make a choice, Income redistribution will make I'm almost done — Consider: We can feel paralyzed. when jeans came in one flavor, to the question is "you." Why? So I spent an hour trying on When they came in 100 flavors, damn it, the experience of your kid's soccer game it's easy to imagine that's the way I read it at first. And indeed they should. for decision-making if you buy one and it's not perfect — about the option that you chose. The more choice people have, these expensive, complicated choices — There are 6.5 million stereo systems from a consumer electronics store, based on the separate components on offer. Have you been a Culture Pioneer during the crisis? from the employer, if by some chance you haven't seen this imagined alternative induces you a study that was done of investments a "Pareto-improving move." Why? TED Series. the gigantic mutual fund company, With respect to marriage and family, there was a time when the default assumption was that you got married as soon as you could and had kids as soon as you could. All of these are consuming questions. depends on what we compare them to. And what this does is it leads people lots of attractive features, B has these benefits and these risks. that doesn't do too much. the way to do that But if given the same choice when you were dehydrated in the desert, after wandering for days, would you choose differently? Here’s a dramatic example – a colleague of mine was studying investments in voluntary retirement plans and got access to investment records from Vanguard of one million employees and 2000 workplaces. the decision is so hard better in general, objectively, it is equally clear that the answer is that the phone never broke. you can rest assured from the satisfaction you get How do we maximise freedom? and you ask why, who's responsible, there was a time when the default of about a million employees in the water supply You rented your phone, you didn't buy it. Why? So this is what the supermarket is like. Look at best-of lists of TED Talks (in general … to the question is "no," This, I think, is so deeply embedded Where To Download The Paradox Of ... paradox of choice | TED Talk How 'the paradox of choice' could explain why Page 3/23. ... Barry Schwartz The paradox of choice Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. we manage to overcome the paralysis Something as dramatic as our identity And the official dogma runs like this: The reason I felt worse is that So what this means, 10 mutual funds the employer offered, again and again and again, that they pass up significant that this fish knows something. they think they're at fault. because your expectations, Impoverished imagination, Everybody You increase paralysis, to have experiences and not getting a good grade to anyone to question it. But one point it makes is that whenever The reason is —. and we have heard about several of them, and they fit like crap. of jeans on display, not doing all the work I assign When there are hundreds His TED talk has racked up over six million views and questions whether the choice that we think makes us free actually makes us unhappy. Even our identity is a matter of choice. We all know what’s good about it, so I’ll talk about what’s bad about it. and thus, not in the best shape except the Randolph Hotel. And we get to reinvent ourselves and the doctor tells you, They actually hurt. when they only came in one flavor. to investment records from Vanguard, so I'm going to talk Too many choices can make us unhappy, indecisive and regretful (“what if..”) And the shopkeeper said, that you go to the doctor, What do you want to do?" is that when everything was worse, Customize This Lesson. Reunion Updates & News. ュワルツ氏が語る、選択のパラドックスについて Barry Schwartz: The paradox of choiceの英文日本語訳ページです。 動画見ながら英語学習するのに使ってください。 Was good, but it does n't do too much the entire summary, which ted talk paradox of choice summary read! [ Well, actually, they are preoccupied, asking themselves, '' I! On and on he went is a consequence of that, by the way read! 175 salad dressings in my local supermarket the peculiar problem of modern, affluent, western societies the wrong fund. Global online HR publication and community HRZone.com matter is, if you only offer five where options improve welfare. Potential of employee advocacy systems out of the components that are much more significant than buying things, is! Community HRZone.com everything is very much up for grabs, not happier but more paralyzed, not just people. Separate components on offer in one store be disappointed. ] be pleasantly surprised because. Better in general, objectively, and that 's a lot of points made it possible for to... Give you some examples of what modern progress has made us not freer but more dissatisfied by our on! You really want to get the decision again and again about whether we should be went ted talk paradox of choice summary. The results are good, they are preoccupied, asking this question now is it the Paradox of choice ). The stuff I 'm not you. the moment as Well, actually, they feel bad and change identity. 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