The decision is based on what you hope to accomplish in a career. Some schools may be perfect for those looking for digital marketing, others may be better suited for students interested in marketing analytics. In today market an associates degree can be worth more than a bachelors. Not everyone loves working in market research, but that doesn’t mean they’re stuck where they are. If you are wondering how long you’ll be working at your marketing degree, the answer depends on your previous education, preferred class schedule pacing and the level of degree you intend to earn. Copyright © University of the People 2020, Giuseppe Zerilli, UK, Computer Science Graduate, Rie Sakurai, Business Administration, Japan. One source quoted a beginning salary of $50,000 for an employee with an associate accounting degree. Generally speaking, marketing jobs come with healthy earning potential. Marketing degrees can either be bachelor’s of arts, or bachelor’s of science degrees. Or maybe you totally cleaned up when it came time to sell magazines or candy around the neighborhood for school fundraisers. ", "In the age of information technology and innovation, University of the People is showing us the way". One reason some people pursue an associates degree rather than a higher one is that it requires less money and time before you actually enter the workforce. If you work for an agency or institution where the master’s is the prequisite for getting an upper management job, it is a good idea. Factors like experience and the conditions of the job market in your area may influence what employers prefer, but a staggering statistic like that demonstrates the importance of a formal education. 11.30.2020, Ashley Brooks | Sure, time-tested theories have their place, but that doesn’t negate the need to understand and embrace emerging trends---regardless of whether or not marketing is your full-time vocation. One article from Business Insider named marketing degrees in its list of the 10 most useless graduate degrees. Depending on the educational facility’s schedule, students complete the classes by quarter or semester, so it takes eight quarters or four semesters to receive an associate’s degree. What’s more expensive than going to college? This is a great start for those looking to get a broad base of knowledge and experience in the field of marketing. Digital marketing alone contains multiple specialization areas, such as social media, database and search engine marketing. For this majority group, an online degree is worth it. You’ll be relieved to hear that for marketing, that’s just not the case. I have several friends who ha… I graduated college this past summer with a marketing degree and I'd definitely say its worth it. Associate degree programs require two years of full-time classroom attendance in order to complete a degree. Marketing is all about getting people interested in a product, service, company or cause. Also, it's not going anywhere so job security is a plus! Associate programs can also qualify students for entry-level careers in fields like healthcare, education, and public service. © 2020 Rasmussen College, LLC. The average salary for undergraduate degree-holders in business and marketing is $66,000. You may be wondering if it’s better for you to pursue a bachelor’s degree or an associate’s degree in marketing. If you don't have a BA in marketing and need some remedial work, it is a good idea. The right degree program will introduce you important new marketing concepts, such as: 1. An undergraduate marketing degree is taught in the form of lectures, coursework, seminars, projects, and exams, and usually takes four years to complete. These are just a couple of U.S. universities offering degrees in entrepreneurship and unfortunately (just like an entrepreneurial venture) there’s no guarantee they’re “worth it” or not. This piece of ad content was created by Rasmussen College to support its educational programs. Learning how people shop, socialize and absor… As you might expect, compensation levels increase quite a bit for higher-level marketing positions. What Is A Marketing Degree And Is It Worth It? Most marketing candidates will have at least a bachelor’s degree. Rasmussen College is a regionally accredited private college. Another factor to consider is that marketing tends to remain relatively resilient even in weak economic conditions. Rasmussen College is not enrolling students in your state at this time. To help you answer that, we used real-time job analysis software to examine more than 200,000 marketing job postings from the past year.2 The data helped us identify the minimum education requirements employers are seeking in marketing candidates. Eighty-nine percent of online learners said they would recommend online education to … There’s certainly a demand for marketing professionals, and businesses will continue to employ professionals to focus on gaining and maintaining customers. When it comes to which college degree to initially start, the most obvious answer is that one takes a shorter amount of time to earn than the other; an associate degree usually requires 60 credits, whereas most bachelor’s degree programs require 120 … Program curriculum and specialized offerings are also very important factors to consider when choosing a marketing degree program. Studying online is a flexible option for those looking for more freedom while they study. A Masters of Business Administration with a focus in marketing is one of the most coveted and highly desirable marketing degrees. It should come as no surprise … About 32,000 job postings in 2016 specifically asked for an associate of arts degree. As you move along through the program, you’ll learn how companies integrate marketing with manufacturing, sales and other departments. We analyzed employment and Bureau of Labor Statistics (BLS) data to find the 24 best associate degree careers taking salary, growth, and number of jobs into account. This is obviously an important question no matter what profession you’re considering. People who are late into their first careers who are interested in accounting can quickly begin a new chapter in their lives. The analysis revealed that 89 percent of job postings required a bachelor’s degree. Marketing is all about getting someone interested in a service or product. Q: What can an associate marketing degree prepare me for? Direct marketers target large groups of consumers when trying to sell products. The American Marketing Association’s Professional Certified Marketer certification is a sound option for someone looking for a broad marketing focus. More info. Rasmussen College is a regionally accredited college authorized to operate as a postsecondary educational institution by the Illinois Board of Higher Education. An Associates Degree is better than no degree, but no match for a Bachelors in the eye of employees. Many students who hold an associate's degree in marketing choose to work as direct marketers. Ashley Brooks | So is a marketing degree worth it? Much has been published recently about the value of a college degree over the long term. Each niche comes with its own set of skills to master. They may take course subjects that involve: Check out our full guide on what you can do with a marketing degree. Associate degrees are generally 2-year programs that are completed at a 4-year university, community college, or online institution. If these examples remind you of your own childhood experiences, you might just be a natural fit to work in marketing. The program you have selected is not available in your area. On the other hand, a niche certification like Google’s AdWords certification can also be a helpful addition to your marketing resume, depending on your desired position. Employers who are looking for advertising managers generally prefer applicants with a bachelor's degree in advertising, marketing, or a related field. Each marketing program is unique and may have different specializations, curriculum, admission requirements, and of course, tuition costs. Back To Basics: What Is Performance Based Assessment (PBA)? You’ll be eligible for more jobs. Associate's degrees in marketing are available, though generally, this degree level won't do more than help you land an entry-level job, such as a marketing office assistant or media assistant. There are several options for marketing degrees, here are the most common ones: A certificate in marketing is usually offered as a shorter program, with less credits and less time to complete than a full degree program. Bachelor’s degrees in marketing are the right choice for either high school or AA (Associate of Art) grads, looking to pursue a career in marketing. ", "By studying at UoPeople, I have more control over my schedule. While the two-year degrees may not get you a job that pays a six-figure income, it significantly increases your salary over that of a non-degreed employee. It’s important to note that this is only a snapshot of marketing jobs across the country. But as the cost of education increases faster than inflation, people are beginning to question how they spend their education dollars. There are many aspects of marketing, but it is all with the end-game in mind of communicating the value of your product to potential customers, with the hope that they will purchase or lead to a purchase in some way. While all of these options may seem a little overwhelming at first, they all build upon the same foundations of marketing. Bachelor's degree. An online marketing degree can prepare you for a variety of entry-level positions within a variety of different business and organizations worldwide. An associate's degree, which can be completed in two years, may be acceptable for some entry-level positions. Many of these require the specific training of an associate of applied science degree, but some allow the broad education of an associate of arts degree. There has been debate about whether or not one can actually ‘study’ marketing, or if it is something inherently understood by a certain lucky few, or something that can be learned on the job. If you are creative, social, and interested in how people act or what makes them tick, a marketing degree may be the right choice for you. While the same may happen on the job, or in an internship, it is unlikely that you will receive the same support and helpful feedback in a job setting, when compared to a school setting. Willingness to Recommend. To help you get a better handle on the value of a marketing degree, we took a closer look at some of the outcomes and the work it will take to succeed as a marketing professional. Marketing graduates can seek careers in PR, market research, brand management, and advertising. Let’s start at a very high level. This website uses cookies to ensure you get the best experience. A doctorate degree in marketing is the highest academic degree in marketing that you can achieve. The associate degree in marketing is designed to provide a solid foundation in business principles and practices. This degree is best for those looking to teach marketing, or to pursue a career in research. Many online marketing associates degree programs are focused on teaching you the fundamentals of identifying markets and meeting their demands and expectations. Just as there is a wide variety of marketing specializations, there is also a variety of certifications. 11.18.2019, Anjali Stenquist | Sure, there are several jobs available to you with your high school … Another vital aspect of a marketing degree is the ability to participate in marketing projects with mentors to guide you along the way. Associate degrees in fields like accounting, business administration, and fashion merchandising also lead to entry-level jobs paying more than $30,000 with significant growth opportunities. Many certificates can be specific and focused on one aspect of marketing and are a great way to enhance your resume. If you are able to put in the financial and time investment into an MBA in Marketing, this degree will get you far. He researches and writes student-focused articles on a variety of topics for Rasmussen College. They can, however, serve as a differentiator when trying to land highly sought-after positions. As student loans hit the $1.5 trillion mark and more and more graduates are faced wi… Were you the kid in the lunchroom who somehow managed to cut deals and trades until you turned your banana into two pudding cups and a pack of fruit snacks? With a marketing degree, you will fine-tune those skills, and become more interpersonal, analytical, and persuasive. By selecting "Submit", I authorize Rasmussen College to contact me by email, phone or text message at the number provided. This is a great start for those looking to get a broad base of knowledge and experience in the field of marketing. in Business and MBA in Business, both of which offer marketing courses as part of the curriculum. However, being naturally talented at something doesn’t mean you should just blindly jump into the field. Both degrees will give you a general understanding of marketing principles, and may offer you focuses to choose from such as marketing analytics, digital marketing, or marketing design. 11.09.2020, Kirsten Slyter | Until recently, the answer was easy: not going to college. "My degree has already helped me in getting a great job at IBM. For you, a lot of your considerations revolve around one simple question: Is a marketing degree worth it? Online associates degree in marketing programs introduce students to developing new advertising campaigns, overseeing product development, and monitoring trends that affect your target market. Connect with Rasmussen College on Facebook, Connect with Rasmussen College on Instagram, Connect with Rasmussen College on LinkedIn, Connect with Rasmussen College on Pinterest, Connect with Rasmussen College on Twitter, Connect with Rasmussen College on Youtube, Human Resources and Organizational Leadership, Information Technology Project Management, How to Get a Job in Marketing: Experts Reveal the Recipe for Success, Financial Aid and FAFSA (for those who qualify). found the links, articles, and information on this page helpful. University of the People, for example, offers a fully online B.S. Some programs are actually business degrees with a focus in marketing, which is another option to consider. Talk with an admissions advisor today. Beyond strategy, marketing and communications also involves understanding new concepts. This extra effort can help employers see your dedication to the field and willingness to go the extra mile, which may lead to you landing the job. Specific schools and programs will differ in their application requirements, but these are generally required for most college undergraduate admissions. If you are looking for more advanced study in marketing, or for a career change, a master’s degree in marketing may be for you. If you’re ready to take the first step on your marketing career path, it’s time to start researching your education options. If you want to teach adjunct college courses on the side for extra income and to build your resume, good idea. Overall, a marketing degree will give you the skills and the confidence to pursue a career in any area of marketing. 11.11.2019. An associates degree in business may not necessarily prepare you for some of the more lucrative associate-degree level jobs, but it too can be a good stepping stone. In addition to marketing, core courses cover topics like business law and international business. 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